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"I don't fuck fashion, I make love with it."

Yanlin Wu is a London-based fashion designer originally from China, immersed in the raw vibrancy of London’s underground culture. With a fine art background and a research-led approach, she transforms emotional tension into bold, tactile forms — blending subversive sensuality with meticulous craftsmanship.

Her MA graduation collection, Beyond the Gaze, presented at London Fashion Week AW25 and featured in Vogue Runway, Dazed, and Outlander Magazine, challenges the male gaze and redefines eroticism through gender-inclusive, rebellious design.

Through playful prototyping and raw materiality — from laminated horsehair to industrial relics — Yanlin crafts garments that evoke both intimacy and confrontation. Her work is not just about clothes; it's about building a visual language where identity is claimed, twisted, and freed.

Yanlin Wu is not simply creating a brand. She is creating a world — restless, personal, and defiantly her own.

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